The new multi-million-pound Aston Clinton dealership will mean the closure of the nearby Lookers Jaguar site in Amersham and Lookers Land Rover in Chipperfield and will see around 90 staff from both sites transferred to the new dual branded development in Buckinghamshire.
Once completed, customers will be able to browse 18 new car models split between the two brands, while there will also be space for over 100 used cars to be displayed outside, the biggest for JLR in the UK.
Visiting customers will also have use of 30 parking spaces, while aftersales will be well catered for, with a combined workshop that includes over 30 bays.
The new showroom will be built around Jaguar Land Rover’s new corporate identity, which puts customers at the heart of the retail experience with exciting architectural innovation, and a stylish, eye-catching scheme.
New handover bays will also allow customers to have their cars revealed to them before driving directly out of the showroom doors.
Currently being rolled out across Jaguar Land Rover’s entire global network, the new-look showroom design is timeless and contemporary. Both Jaguar and Land Rover’s range of vehicles sit alongside one another in one building, identified by a large glazed area and two large ‘arches’, painted in colours unique to Jaguar Land Rover – Sunshine Grey and Champagne Silver.
Jeremy Hicks, UK Managing Director of Jaguar Land Rover, said: “The Jaguar Land Rover brands have seen enormous growth and success over the last few years, and we want all our retail sites to reflect the style, comfort and luxury that our customers experience in each and every one of our cars. What Lookers has in store with its this new showroom is really exciting, and we can’t wait for our customers to experience this brilliant new Jaguar Land Rover site.”
The new site will soon play host to a number of new additions to the JLR range, including the brand-new Range Rover Evoque, a refreshed Jaguar XE, second generation XF and an updated Land Rover Discovery Sport.
It has been a busy time for Lookers JLR, with the opening of a Jaguar dealership in Hillington, Glasgow just over a year ago and the recent redevelopment of a Land Rover dealership in Motherwell.
Niral Patel, Head of Business at Amersham Jaguar and Chipperfield Land Rover, said: “We’re very excited about this new development, which will cement our position as the primary Jaguar Land Rover retailer in the Buckinghamshire area.
“The Arch dealership will be the perfect place to showcase JLR’s ever growing range of prestige cars and, with the so many exiting additions expected this year, the future of both Jaguar and Land Rover looks very bright.”